2024
Modern Complexes,
Outdated Systems.
Despite advances in smart living, residents in premium complexes still relied on in-person, paper-based booking systems to reserve facilities like golf, table tennis, swimming pools, and meeting rooms etc.
Samsung C&T aimed to create an all-in-one lifestyle app for this premium complex, offering a seamless digital experience for residents. My team (Divii Consulting) was specifically in charge of developing the facility and course booking section of the app—focusing on improving both resident convenience and administrative efficiency.
From Managing Teams
to Designing Booking Flows.
While serving as the project manager, I identified usability gaps in the booking flow and took on UX design responsibilities to address them.
AS-IS
The original design caused confusion due to inconsistent layouts, unclear ticket selections, and a disjointed workflow.
Given the target users in their 40s, presenting too much information with varying designs on a single screen risked overwhelming them. Additionally, the dynamic changes in the bottom two sections based on date selection added further complexity—making the process feel unpredictable and difficult to follow.
TO-BE
To resolve these issues, I redesigned the flow by:
Creating Consistent Layouts – Standardized the design to unify layouts on main screen and across different ticket types and policies. This ensured a familiar structure no matter the selection, reducing confusion and cognitive load for users.
Grouping Ticket Types – Simplified ticket options by categorizing them and introducing a 'ticket field', making selections clearer and reducing errors.
Leveraging insights from the real project, I took the initiative to redesign the app as a personal challenge, improving usability and aesthetics.
Related Options, One Screen.
In my redesign, I replaced the multi-step process with an all-in-one screen layout that brings related options together—allowing users to scroll through and make selections quickly without navigating back and forth.
This approach streamlines the flow, saves time, and ensures a more intuitive experience by keeping everything visible and accessible in one place.
